Competitor Landscape Analysis Audit

Description

Gain a competitive edge by understanding your market landscape with a detailed analysis of your competitors’ strategies.

What’s included

• Keyword Analysis

  • Keyword Landscape of the Market: Comprehensive overview of the keyword landscape within your market, identifying the most valuable keywords and phrases.
  • Market Opportunity: Discovery of untapped keyword opportunities that can drive traffic and conversions.
  • Competitor Rankings: Analysis of where your competitors rank for key search terms, helping you understand their strengths and weaknesses.
  • Search Landscape: Examination of the broader search landscape, highlighting trends and emerging opportunities.

• Onsite Analysis

  • UX: Comparison of competitor websites’ user experience, identifying best practices and areas where your site can improve.
  • Content: In-depth review of yours and your competitor’s content strategies, including content quality, depth, and engagement.
  • Site Structure: Analysis of site architecture, focusing on navigational efficiency and SEO-friendly design.
  • PLPs (Product Listing Pages): Examination of PLPs to identify strengths, weaknesses, and opportunities for optimisation on your site.

• Offsite Analysis

  • Competitor Backlink Profile Audit: Comprehensive audit of competitors’ backlink profiles to identify high-quality links and potential outreach opportunities.
  • Outreach Strategy: Evaluation of competitors’ offsite strategies, including link-building techniques and outreach campaigns to highlight opportunities.

Benchmarking

• We will benchmark your website against the most relevant competitor in your market, providing you with a realistic time frame to help you set internal targets.

How it works

• We access your analytics tools and gather data on your competitors
• Conduct a thorough competitor landscape analysis across key areas: keywords, onsite performance, and offsite strategies
• Prepare a detailed report with actionable insights and strategic recommendations
• Present the findings to you in a Loom recording, offering a clear roadmap for improving your competitive position. You can choose to implement the recommendations yourself, share them with your team, or hire our experts to execute the strategy.

What we need from you

• Access to Google Analytics and Search Console
• Brief overview of your primary competitors and business goals
• List of key markets or products you want to focus on

Is it for me?

Choose this if you want to gain a deeper understanding of your competitive landscape, identify market opportunities, and refine your SEO strategy based on comprehensive competitor insights.

Timeline

Completed within 2 weeks from receiving access.