Google Ads Audit

Description

A thorough review of your Google Ads account to identify areas for improvement and to optmise your campaigns for better performance.

What’s included

• Account Structure Review
• Campaign Assessment and Performance Analysis 
• Keyword Analysis 
• Negative Keyword Review
• Ad Copy Analysis 
• Landing Page Review / Optmisations
• Conversion Tracking Set Up

How it works

• We access your Google Ads account and analytics tools i.e. GA4
• Conduct an in-depth audit of your Google Ads activity (Paid Search & Paid Shopping), focused on helping brands maximise their ad budget, boost conversion rate and maximise ROI. 
• Prepare a detailed report with actionable insights
• Present the findings to you in a Loom recording and deliver our recommendations. You can choose to implement the suggestions yourself, share with your paid search team, or hire our experts to execute the plan.

What we need from you

• Access to Google Ads and GA4
• Brief overview of your Google Ads goals and target audience
• List of your key competitors

Is it for me?

Choose this if you want to enhance your Google Ads effectiveness, improve your ROI, and ensure your strategy aligns with your business goals.

Timeline

Completed within 2-4 weeks from receiving access.

Pricing Audit Focus 

• Ad Spend: £10K or less per month 

Price for Audit: £1.5K 

Audit Focus: 

• Basic review of campaign structure and targeting settings.
• Analysis of keyword strategy, including keyword relevance and match types. 
• Assessment of ad copy performance (CTR, relevance, quality score). 
• Review of basic metrics like CPC, CTR, and conversion tracking setup.
• Recommendations for improving ad copy, keyword optimisations and budget allocation.

 

• Ad Spend: £10K – £20K per month

Pricing for Audit: £2.5K 

Audit Focus: 

• Detailed analysis of campaign organisation, including segmentation by product lines or geographic regions. 
• In-depth review of keyword strategies, including negative keywords and search term analysis. 
• Performance analysis of ad variations and extensions. 
• Review of conversion tracking and attribution models.

 

• Ad Spend: £20K – £50K per month

Pricing for Audit: £3.4K 

Audit Focus: 

• Comprehensive review of campaign structure, including account hierarchy and budget distruction across multiple campaigns. 
• Analysis of advanced bidding strategies (e.g., target CPA, ROAS) and automation settings. 
• Deep dive into audience targeting (e.g., in-market audiences, remarketing lists) and their performance.
• Cross-campaign performance analysis, including the use of search and shopping ad formats.
• Recommendations for scaling campaigns, refining audience targeting, and integrating advanced bidding strategies. 

 

• Ad Spend: £50K+ per month

Pricing for Audit: Contact Us 

Audit Focus: 

• Extensive analysis of a large, complex account structure with multiple campaigns, ad groups and geographic targets. 
• Review of multi-channel strategies and integration with other Google platforms.
• Advanced analysis of automated bidding strategies and machine learning driven optmisations.
• Detailed examination of cross-channel attribution, performance by segments (products, region) and integration with broader marketing strategies.
• Strategic recommendations for global campaign alignment, advanced audience strategies (e.g., custom audiences, lookalike targeting) and maximising overall ROI.