Meta Ads Audit
Description
A thorough review of your Paid Social account to identify areas for improvement and to optmise your campaigns for better performance.
What’s included
- Account Structure Review
- Campaign Assessment and Performance Analysis
- Creative and Ad Copy Analysis
- Landing Page Review / Optimisations
- Conversion Tracking Set Up
How it works
- We access your Paid Social account and analytics tools i.e. GA4
- Conduct an in-depth audit of your Paid Social activity focused on helping brands maximise their ad budget, boost conversion rate and maximise ROI.
- Prepare a detailed report with actionable insights
- Present the findings to you in a Loom recording and deliver our recommendations. You can choose to implement the suggestions yourself, share with your paid search team, or hire our experts to execute the plan.
What we need from you
- Access to your Paid Social account and GA4
- Brief overview of your Paid Social goals and target audience
- List of your key competitors
Is it for me?
Choose this if you want to enhance your Paid Social effectiveness, improve your ROI, and ensure your strategy aligns with your business goals.
Timeline
Completed within 2-4 weeks from receiving access.
Pricing Audit Focus
- Ad Spend: £10K or less per month
Price for Audit: £1.5K
Audit Focus:
- Basic review of campaign structure, including ad sets and targeting options.
- Analysis of audience targeting, including lookalike audiences and custom audiences.
- Assessment of ad creative and their performance.
- Review of basic metrics such as CPC, CPM and conversion tracking setup.
- Recommendation for improving audience segmentation, ad creative, and budget allocation.
- Ad Spend: £10K – £20K per month
Pricing for Audit: £2.5K
Audit Focus:
- Detailed analysis of campaign organisation, including segmentation of objectives (e.g. conversions, awareness).
- In-depth review of audience strategies, including the use of lookalike audiences, interest targeting, and behavioural targeting.
- Performance analysis of ad variations, including A/B testing results and optimisations of creative.
- Review of pixel implementation, conversion tracking, and attribution models.
- Recommendation for scaling campaigns, optimising bidding strategies and enhancing audience targeting.
- Ad Spend: £20K – £50K per month
Pricing for Audit: £3.4K
Audit Focus:
- Comprehensive review of campaign structure across multiple campaign objectives.
- Analysis of advanced targeting strategies, including multi-layered audience segmentation and dynamic ads.
- Review of creative strategy across different formats (carousel, video, collection ads) and their performance metrics.
- Detailed examination of campaign performance by placements (e.g. Facebook, Instagram, Audience Network) and device.
- Recommendations for optimising ad placements, advanced audience segmentation, and leveraging automated rules and dynamic ads
- Ad Spend: £50K+ per month
Pricing for Audit: Contact Us
Audit Focus:
- Extensive analysis of a large, multi-region campaign structures with a focus on global targeting and scaling strategies.
- Review of advanced automation techniques, including Campaign Budget Optimisation (CBO) and Dynamic Creative Optimisation (DCO).
- In-depth analysis of cross-platform integration (facebook, Instagram, Messenger, Audience Network) and multi-channel strategies.
- Review of custom audience strategies, including CRM integration, retargeting strategies, and lookalike audience performance.
- Strategic recommendations for aligning campaigns with broader business objectives, optimising bidding strategies (e.g. target ROAS), and maximising ROI on a global scale.
