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YouTube Ads Audit

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Description

Evaluate and optimise targeting, ad creative, bidding strategies and overall campaign performance to improve engagement, maximise budget efficiencies, and increase ROI, ensuring ad effectively reach and resonate with your intended audience.

What’s included

  • Account Structure Review
  • Campaign Assessment and Performance Analysis 
  • Ad Creative Performance Review and Ad Format Analysis
  • Targeting Review (Audience & Placements)
  • Landing Page Review / Optimisations
  • Conversion Tracking Set Up

How it works

  • We access your Google Ads account and analytics tools i.e. GA4
  • Conduct an in-depth audit of your YouTube ads activity, focused on helping brands maximise their ad budget, boost conversion rate and maximise ROI. 
  • Prepare a detailed report with actionable insights
  • Present the findings to you in a Loom recording and deliver our recommendations. You can choose to implement the suggestions yourself, share with your paid search team, or hire our experts to execute the plan.

What we need from you

  • Access to Google Ads and GA4
  • Brief overview of your YouTube ads goals and target audience
  • List of your key competitors

Is it for me?

Choose this if you want to enhance your YouTube ads effectiveness, improve your brand awareness/reach, boost ROI and ensure your strategy aligns with your business goals.

Timeline

Completed within 2-4 weeks from receiving access.

Pricing Audit Focus 

  • Ad Spend: £10K or less per month 

Price for Audit: £1.5K 

Audit Focus: 

  • Basic structure and targeting review 
  • Creative analysis (ad design, messaging) 
  • Assessments of placements, targeting methods (contextual, demographic), and basic performance metrics (CTR, CPC). 
  • Recommendations for improving ad relevance, targeting and budget allocation. 

 

  • Ad Spend: £10K – £20K per month

Pricing for Audit: £2.5K 

Audit Focus: 

  • More detailed analysis of targeting strategies (remarketing, custom audiences).
  • Performance analysis across different networks (Google Display Network, programmatic platforms) 
  • Review conversion tracking and attribution models
  • Recommendation for refining audience segmentation, ad frequency, and creative variations

 

  • Ad Spend: £20K – £50K per month

Pricing for Audit: £3.4K 

Audit Focus: 

  • Indepth analysis of multi-channel strategies, including display and video ads
  • Review of advanced targeting methods (lookalike audiences, in-market segments)
  • Creative performance analysis, including A/B testing results and ad fatigue considerations. 
  • Recommendations for scaling campaigns, optimising across different ad networks and advanced targeting strategies 

 

  • Ad Spend: £50K+ per month

Pricing for Audit: Contact Us 

Audit Focus: 

  • Comprehensive analysis of highly complex, multi-layered campaign structure across multiple regions and channels
  • Review of programmatic buying strategies, DSP performance and integration with other media channels
  • Deep dive into audience insights, advanced bidding strategies (e.g CPA bidding, ROAS targeting) and cross channel attribution
  • Strategic recommendations for global campaign alignment, creative strategy development and maximising ROI acros large scale campaigns

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